90 Years of Great Paint



Fulfilling Our Commitments

Our customers count on us, and we won't let them down. Through our dedicated store and factory personnel, our customers can rely on us to fullfil our commitments in providing their business the best.


Exceeding Customer Expectations

Our state-of-the-art laboratory facilites ensure we maintain high standards outpacing the industry. Our intense customer focus allows us to exceed their expectations.


Investing in Innovation

Paint has rapidly evolved into a diverse mix of coating technologies. We continually invest in innovation to provide our customers the cutting-edge in powder coating, heavy-duty protective coatings, traffic marking coatings, and architectural coatings.


Creating Long-Term Value

We carefully listen to our customer's wants and needs. After we fully understand, we use our vast coating experience to craft an answer that creates long-term value.


Unique Through and Through

Our customers often call us unique, and we are continually humbled by their loyalty. We are a family owned company deeply committed to our customers and employees. We care about our communities we serve, and we want our customers to succeed.



Andrew Vogel

Our Founder

Andrew's story begins in Friesland, Holland, where he worked in his father's paint shop applying finishes to the homes and carriages of Dutch farmers. In 1913, the family immigrated to America, and Andrew settled in northwest Iowa. He soon discovered that American paints did not measure up to his family's strict standards of appearance and performance. In 1926, with two small grinding machines each capable of making five gallons of paint, Andrew launched Vogel Paint and Wax Company.

Quality Products and Service Led

To Expansion and Growth

Frank and Marv Vogel

Second Generation

Following WWII, Andrew's sons, the second generation of Vogels, carried on with Andrew's commitment to superior coatings. The company grew by supplying coatings to the expanding agricultural equipment industry. The company was also active in producing traffic paint, government coatings, and architectural finishes.

In 1967, Vogel Paint purchased the Diamond Products Manufacturing company and in the early 70s the company started to do business as Diamond Vogel Paint to capitalize on the strong brand recognition of each company.

Frank returned from WWII to assume leadership of the family partnership. After nearly fifty years of company leadership, he retired as president and became board chair. Marv joined the company in 1961 after earning his Industrial Engineering degree. He lead the company's industrial coatings business as vice-president until his retirement in 2001.

John Vogel

Second Generation

John was the company's original bookkeeper and later headed government sales and road striping. He retired in 1984.

Art Vogel

Second Generation

Art managed purchasing and the Orange City factory operations. He retired in 1984.

Blair Vogel

Third Generation

Blair directed the Burlington factory early on and then managed store operations. He retired in 2000.

Drew, Doug, and Mark Vogel

Third Generation

The third generation grew up in the company and started on the front lines, clerking stores, cleaning vats, making paint, and calling on customers. This breadth of experiences has given them an appreciation and passion for the paint business. Today, they have taken the reins and lead with dedication, experience, and forward thinking resolve.

In 1972, Drew joined the company. He succeeded his father as President of Vogel Paint in 1987. Doug joined the company in 1987 and is now Vice-President of Trade Marketing. Mark joined the company in 1991 and serves as Vice-President of Industrial Coatings.



(800) 72-VOGEL


1110 Albany Place SE, Orange City, IA 51041

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